WORKSHOPS
Workshop 1
Pricing Power
with Jawwad Farid
The best pricing models are simple, consistent and fair. Customers value stable pricing. Pricing is multi-dimensional. Pricing is dependent on local context. These sound like profound statements, but how does one apply them in practice? For many teams pricing is often an afterthought. Something to be done or taken care of after all the other nasty details have been addressed. Jawwad Farid walks through a series of pricing case studies from local and regional context that showcase how young teams can use pricing as a secret tool to compete against giants in their chosen fields.
Workshop 1
Pricing Power
with Jawwad Farid
Day 1
Dec 13, 2025
2:20 pm - 3:05 pm
Jawwad Farid
Professor of Practice, IBA
Workshop 2
The Gen AI Advantage:
Building Market-Ready Startups with Agentic Development
This workshop helps founders and developers bypass months of traditional development by leveraging an agentic cloud workspace like Firebase Studio. Discover how to transform design sketches into fully functional, Gemini-powered prototypes ready for real-world testing, market validation, and deployment on Firebase. Through guided exercises and live demonstrations, participants will gain the tools and frameworks to rapidly prototype, iterate, and launch with confidence.
Workshop 2
The Gen AI Advantage:
Building Market-Ready Startups with Agentic Development
Day 2
Dec 14, 2025
2:30 pm - 3:15 pm
Mashhood Rastgar
Head of Engineering, Taleemabad
Workshop 3
How the leading venture builder in MENA builds in the age of AI
Get an inside look at the systems, thinking, and AI-powered workflows behind one of the fastest growing venture builders in the region. We’ll walk through how Disrupt Labs tackles idea generation, validation, MVP, and scaling using AI agents, automation, and a lean venture building approach.
Workshop 3
How the leading venture builder in MENA builds in the age of AI
