Anusheh Tahir is the Founder of ShehNoor, a contemporary jewelry label redefining luxury imitation and fine jewelry in Pakistan. A graduate in International Development, Anusheh’s journey into jewelry design began purely from passion rather than formal training, a lifelong fascination with adornment and artistry that evolved into a brand deeply rooted in heritage and craftsmanship.
Founded in November 2019 and named after both her grandmothers, ShehNoor began as a small passion project and organically grew into a name synonymous with quality, design integrity, and sentiment. The brand’s creations blend traditional South Asian aesthetics with modern wearability, celebrating heirloom-inspired designs crafted by skilled artisans in Pakistan.
Anusheh’s vision for ShehNoor is to preserve the charm of heritage jewelry while making it relevant to the modern woman. Her goal is to establish ShehNoor as one of Pakistan’s leading jewelry houses with global recognition, a brand known for its authenticity, craftsmanship and heart.
