Asfandyar Farrukh is the co-founder and the current Chairman of the Chainstore Association of Pakistan (CAP), the official trade body for ‘Organized Retail’ in the country, where he has been performing in a leadership role since its inception. Asfandyar has a combined experience of two decades in Fashion Retail and e-Commerce; in addition to Manufacturing and Cross-Border Trade of Leather Goods.
He is the Managing Director of Urban Brands, which owns and operates three diverse multi-channel retail brands. As a key private sector representative, Asfandyar also serves on the National e-Commerce Council since its formation in 2020. The NeCC develops effective collaboration between the public and private sectors for practical implementation of the National e-Commerce Policy of Pakistan towards the uplift of the digital ecosystem across the country.
