Hamza Ghaznavi is the founder of PG Media – the creative force behind ProperGaanda, PGBazaar, and BazaarFest. What began as an activist Facebook page has, through storytelling, community, and an obsessive amount of A/B testing, evolved into a full-blown digital and on-ground media ecosystem. His work has been featured in The New York Times, Pakistan Today, The News, and The Nation. Under Hamza’s leadership, PG Media has grown entirely without external funding. Sustained instead by creative experiments like BazaarFest and Ramazaar, which not only built community but also helped fund ProperGaanda’s pursuit of authentic, independent stories. Much of this evolution, he admits, is directly tied to his boredom and a consistent need to imagine what doesn’t exist yet. Whether it works or not has never been the point; creating something new has.
