Hiba Mehmood is the founder of WedWel.com, a digital platform and community dedicated to helping brides-to-be all over the world tackle the intimidating process of South Asian wedding planning. Besides helping thousands of brides find inspiration and the right wedding vendors for their big day(s), her creative strategies have managed to accumulate millions of views and sales for the wedding businesses she has worked with. In just 3 years, she’s worked with some of the most prominent names in the Pakistani wedding industry and created numerous video series which have become distinct to WedWel due to her unconventional approach to content making.
