Ibrahim Shaukat has spent over a decade building and scaling consumer brands in Pakistan’s DTC and e-commerce space.
He co-founded Dari Mooch, one of Pakistan’s leading men’s grooming brands. What began as a simple idea to solve a local gap in men’s grooming products grew into a nationwide brand. Under his leadership, the company expanded from a small online operation to a nationwide presence – stocked at major retailers such as Al-Fatah and Carrefour and opened multiple kiosks along with the Dari Mooch Barbershop.
After stepping down as CEO, Ibrahim now serves on the board of Dari Mooch and sits on multiple other boards. He works with consumer and e-commerce brands to help them scale profitably, focusing on brand positioning, operational efficiency, customer retention, and strategic clarity. He also partners with founders through a venture-builder model, co-developing new DTC and e-commerce businesses.
Originally from Faisalabad, Ibrahim completed his Bachelor’s and MA (Hons) from the University of Edinburgh Business School and later earned his Master’s in Analytics from American University (Washington, D.C.).
Ibrahim is also a Certified Director, bringing his experience in governance and strategic decision-making to the boards he serves on.
