Mahrukh Mirza has been a part of the visionary trio behind AimFit’s journey. AimFit is Pakistan’s largest female fitness movement combining wellness enthusiasm with a passion for driving innovation at scale. From navigating the challenges of COVID to overcoming the VC dry powder paradox, Mahrukh played a key role in steering AimFit into its current phase of hyper-growth. With a diverse background spanning Retail, Brand Building, and Cultural Transformation, she has helped shape the real, fundamentals-driven foundation on which AimFit thrives today.
