Saad Afridi is the founder and CEO of Scents N Stories. A pioneer D2C fragrances brand in Pakistan with over 40 outlets and 250+ employees. He is also the co-founder of Exitbase, a marketplace for buying and selling businesses. He is a business graduate from IBA, with specialization in marketing. His areas of interests include manufacturing, entrepreneurship and political economy. He is an advocate of faith-driven entrepreneurship, which has made him a popular voice on Linkedin, facebook and Instagram. He is also a founding member of Ethical Business Forum, which is working to align the business community with ethical business practices.
