Saad Niazi is the co-founder of Keenu, one of Pakistan’s pioneering fintech companies transforming the digital payments landscape. With over 19 years of experience across fintech, banking, and technology, Saad has played a pivotal role in advancing the country’s payment infrastructure and driving financial inclusion.
Under his leadership, Keenu has built one of Pakistan’s largest point-of-sale (POS) networks, empowering thousands of merchants and enabling seamless, secure transactions for millions of consumers nationwide. Renowned for its innovation and reliability, Keenu has become a trusted payments partner across retail, F&B, and service sectors.
At the start of 2025, Keenu received it’s commercial EMI license and later in the year it joined forces with Bazaar Technologies, creating Pakistan’s first integrated e-commerce and payments platform – a defining milestone in the nation’s digital economy.
