Shamoon Sultan, the visionary founder of Khaadi/Weaves Corporation Limited, has transformed the retail landscape in Pakistan and beyond, establishing multiple brands that uniquely blend heritage with modernity. Since launching his first fashion brand Khaadi in 1998, Shamoon has expanded Weaves into a dynamic, multi-dimensional corporation encompassing fashion apparel, food & beverage ventures and initiatives in social entrepreneurship.
His keen market insights and agile response to evolving consumer preferences have been pivotal in scaling Khaadi into a global brand. Today, Khaadi operates over 45 locations across Pakistan, the UAE, the UK and the US, offering consumers an authentic yet contemporary retail experience. Similarly, he has entered food & beverage space by setting up Kanteen, which serves street-style food in an elevated ambiance.
Shamoon’s pioneering spirit and strategic foresight have positioned him as one of Pakistan’s foremost business leaders, a reputation further underscored by a US$25 million IFC investment, a testament to his commitment to accelerating the Company’s global growth.
