Sumaenah Raza Rizvi has been an active force in Pakistan’s startup and digital ecosystem since 2019, helping emerging start-ups establish their online presence and scale through sharp strategy, creative storytelling, and meaningful brand building.
Over the years, she discovered her niche at the intersection of branding, content strategy, creative thinking, and business growth, mastering the art of selling ideas that move people and brands forward. At Jack of Digital, Sumaenah served as the Business Development Manager, acting as the bridge between leading advertisers and global platforms including TikTok, Panda Ads, and Appsflyer. Her work extended beyond sales, leading creative services for short-form vertical content, campaign ideation, and platform-first storytelling. Today, as part of Shadow Shift Solutions, she leads the Growth Department, steering strategy, media buying, and performance marketing for global clients. Her focus lies in helping brands grow with agility, creativity, and data-backed precision. With a unique blend of business acumen and creative instinct, Sumaenah continues to champion digital innovation, shaping how brands connect, communicate, and convert in the ever-evolving world of digital marketing.
